Malaysian Business Angel Network (MBAN) Website

Date of project: 2013

Malaysian Business Angel Network (MBAN)

The Malaysian Business Angel Network (MBAN) is Malaysia’s official trade association and governing body for angel investors and angel clubs. It strives and aims to put forward the agenda of angel investing in an all-inclusive manner for the benefit of members, the angel ecosystem and start-ups.

Enhancing the MBAN website for improved user experience and increased brand awareness

The goal of the web design project for Malaysian Business Angel Network (MBAN) is to improve the online presence and user experience of the website in order to increase brand awareness and effectively promote the solutions offered by MBAN. This includes creating a user-friendly website with streamlined navigation to make it easy for users to find the information they need.

• Determine the overall design direction for the website in collaboration with the team and the client.
• Implement design elements and features that improve navigation and make it easier for users to find solutions to their problems.
• Collaborate with the content contributor and webmaster to improve their satisfaction with the website, reducing the time and effort required to update and maintain the site.
• Identify opportunities to reduce website support and maintenance costs while maintaining the quality and functionality of the site.

To approach the challenges of increasing brand awareness and improving the user experience of the Malaysian Business Angel Network (MBAN) website, you could consider the following steps:

1. Clearly define the target audience for the website and their needs and goals. This will help ensure that the website is designed to meet the needs of the people using it.
2. Conduct user research to gather insights and feedback on the current website and identify areas for improvement. This could include usability testing, user interviews, and other methods.
3. Develop a design direction for the website that considers the project’s goals, the target audience’s needs, and the feedback gathered from user research.
4. Collaborate with the rest of the team and the client to brainstorm and generate ideas for design elements and features that will improve the user experience and increase brand awareness.
5. Implement the chosen design elements and features, testing and iterating as necessary to ensure they are effective and meet the project’s goals.
6. Work with the content contributor and webmaster to streamline the process of updating and maintaining the website, including identifying opportunities to reduce the time and effort required to do so.
7. Continuously gather feedback from users and stakeholders to understand the website’s effectiveness and identify areas for further improvement.

A range of design solutions could be considered to improve the Malaysian Business Angel Network (MBAN) website’s web design and achieve the goal of increasing brand awareness and improving the user experience.

These solutions include:

• Develop a clear and effective branding strategy for the website, including consistent visual elements, messaging, and tone.
• Implement intuitive navigation and site structure to make it easy for users to find the information they need.
• Use engaging and visually appealing design elements, such as images, videos, and interactive features, to draw users in and keep them engaged.
• Use responsive design techniques to ensure the website looks and functions well on various devices and screen sizes.
• Implement search functionality to help users quickly find specific pieces of information.
• Use clear and concise headings, subheadings, and bullet points to make the website easy to scan and understand.
• Use compelling calls to action to encourage users to take desired actions, such as contacting MBAN or learning more about their solutions.
• Consider using chatbots or other interactive features to improve the user experience and make it easier for users to get the help they need.
• Implement a content management system (CMS) or other tools to streamline the process of updating and maintaining the website for the webmaster and content contributor.
• Use analytics and other tracking tools to gather data on website performance and user behaviour and use this data to inform further design and development decisions.

• Increased brand awareness: By developing a clear branding strategy and using consistent visual elements and messaging, the website will effectively promote MBAN’s solutions and increase awareness of the brand.
• Improved user experience: By implementing intuitive navigation, engaging design elements, and interactive features, the website will be more enjoyable and easy for visitors.
• Streamlined website updates and maintenance: By implementing a content management system or other tools, the webmaster and the content contributor can more easily update and maintain the website, reducing the time and effort required.
• Reduced website support and maintenance costs: By streamlining the process of updating and maintaining the website, it may be possible to reduce the overall costs associated with these tasks.
• Improved website performance: By using analytics and tracking tools to gather data on website performance and user behaviour, it will be possible to identify opportunities to improve the website and enhance its effectiveness.

• The importance of developing a clear branding strategy and using consistent visual elements and messaging to promote the brand and increase awareness effectively.
• The value of implementing intuitive navigation, engaging design elements, and interactive features is to improve the user experience and make the website more enjoyable to use.
• The benefits of streamlining the process of updating and maintaining the website include using tools like a content management system to reduce the time and effort required and potentially lower costs.
• The usefulness of analytics and tracking tools in gathering data on website performance and user behaviour and how this data can identify improvement opportunities and enhance the website’s effectiveness.

The web design project for the Malaysian Business Angel Network (MBAN) aimed to increase brand awareness and improve the website’s user experience. To achieve these goals, a range of design solutions were implemented, including developing a clear branding strategy, implementing intuitive navigation and engaging design elements, using responsive design techniques, and streamlining the website’s process.

By effectively implementing these solutions, the website has likely become more effective at promoting MBAN’s solutions and providing a positive user experience. The website’s performance and user behaviour can be monitored through analytics and tracking tools, and further improvements can be made as needed.