About – KINGSLEY TAN

Story

With almost two decades of experience creating user-friendly digital experiences, I’m a dedicated and passionate UI/UX designer who is always ready to tackle new challenges.

From conducting user research to designing wireframes and prototypes, I have the tools and expertise to bring your project to life. Working in an AGILE environment has allowed me to deliver high-quality work in a fast-paced and iterative manner.

My curiosity and desire to learn to keep me up-to-date on the latest trends and technologies in my field, which allows me to bring fresh perspectives and solutions to complex problems for my clients. I’m driven to use design thinking to create meaningful and impactful work and always look for ways to improve and grow as a designer.

Experience

Dec 2020 - Present

Senior User Experience Designer, Ørtsed

Jun 2019 - Dec 2020

Senior Designer (UI/UX), Tricor Group

Jan 2018 – Jun 2019

Digital Design Lead, Tricor Group

Jan 2012 – Dec 2017

UI & UX Designer, Tricor Senedi

Sep 2009 – Jan 2012

Senior Web Designer, Senedi Sdn. Bhd.

Jan 2001 – Aug 2009

Creative Designer, Fosing Marketing Sdn. Bhd.

Jan 1999 – Dec 2001

Senior Graphic Designer, Fosing Marketing Sdn. Bhd.

Skills & knowledges

Product Management
Design thinking
User interface design
User experience design
Problem-solving
Visual design
Communication skills
Branding & identity
Email marketing
Graphic design
Responsive web design
Wireframe & prototyping
Web design

SAFe, Scaled Agile Framework
Customer Relationship Management (CRM)
Information Architecture (IA)
Adobe Creative Suite
Adobe XD
Figma
HTML5
CSS
WordPress
Hubspot Inbound Marketing
Landing page design
Growth-driven design
Mobile applications

Design principles

In everything I design and develop, I prioritize eight principles critical to creating high-quality, enduring designs that stand the test of time.

These principles are:

User-centred: The design should be focused on the needs and goals of the user rather than the preferences of the designer or company.
Usability: The design should be easy for users to understand and use.
Functionality: The design should allow users to accomplish their goals efficiently and effectively.
Accessibility: The design should be accessible to users with disabilities, as well as users with different devices and browsers.
Consistency: The design should be consistent across different pages and features, to help users navigate and understand the interface.
Aesthetis: The design should be visually appealing and create a positive user experience.
Simplicity: The design should be as simple as possible, while still providing all necessary features and functionality.
Flexibility: The design should allow users to customize and personalize their experience, as appropriate.

Design process

My approach to the design process is grounded in collaboration, clarity, and continuous learning. While every project is unique, I typically follow a process that helps align user needs with business goals practically and thoughtfully.

1. Understand the Problem

I begin by learning as much as I can about the problem. This involves speaking with stakeholders, understanding the context, reviewing existing workflows, and identifying user pain points. I believe it’s important to define success early and ensure everyone is aligned on the goals.

2. Co-create and Explore Ideas

Next, I facilitate workshops and brainstorming sessions to bring together different perspectives. Whether it’s sketching ideas, mapping journeys, or organizing themes, this step helps turn complexity into clarity. It’s also a great way to involve the team and create a shared understanding.

3. Prototype and Test

Once we’ve agreed on a direction, I move into quick wireframing or prototyping. I like to test early—either with internal teams or real users—so we can learn fast and improve before investing too much. Feedback plays a key role in shaping the final design.

4. Refine and Deliver

After testing, I refine the design, add more detail, and prepare specifications for development. I work closely with developers to ensure the design is implemented as intended and provide support during the build process.

5. Reflect and Improve

Even after launch, I stay curious. I assess how the design performs, gather feedback, and consider areas for improvement. Every project teaches me something new, and I strive to apply those lessons to the next challenge.

Double Diamond process

The Double Diamond design process is widely used for approaching design projects. It is a structured approach that helps me understand and define the problem I am trying to solve and then explore and prototype potential solutions.

Source: Medium

The Double Diamond process consists of four stages:

Discover: This stage involves understanding the problem and the context in which it exists. It involves researching, gathering data, and identifying user needs and goals.
Define: In this stage, designers synthesize the information gathered in the discovery stage and define the problem they are trying to solve. They also identify key stakeholders and users and define the project’s scope.
Develop: In the development stage, designers generate ideas and explore potential solutions to the defined problem. They may create prototypes and conduct user testing to gather feedback and refine their ideas.
Deliver: In the final stage, designers prepare the final design solution for launch. This may involve creating detailed design specifications and working with developers to implement the design.
The Double Diamond process helps designers approach design projects in a structured and systematic way, ensuring that they consider all aspects of the problem and explore a range of potential solutions before arriving at a final design.

Source: TheyDo